Report: Consumer Data and the Digital Economy

Consumer Data and The Digital Economy was released in July 2018.

Australian consumers value their privacy, but our research finds that they don’t feel they have much choice about what data is being collected, who it is shared with, or how it is used.

Over 94% of Australians did not read all of the privacy policies that applied to them in the last 12 months, and 95% supported companies transparently providing them with opt-out capability when it comes to data collection.

Ensuring policy and consumer protection frameworks evolve to respond to evolving technology will be central to enabling sustainable innovation.

Our research explores reforms internationally, current documented business practices and the implications for consumers, policymakers and regulators.