Led by CPRC Senior Research and Policy Manager, Ben Martin Hobbs and co-authored by CPRC Research and Policy Director, Emma O’Neill, the report draws together CPRC’s consolidated insights into the common experiences of older people across essential and important consumer markets. It identifies the priority approaches for policymakers to take forward, to improve consumer outcomes and better ensure markets work for people. As we respond to COVID-19 and consider what recovery looks like for consumers, it’s a unique time for connecting, reflection, creative thinking and change.