Report: Five Preconditions of Effective Consumer Engagement

CPRC’s Five Preconditions of Effective Consumer Engagement report presents a conceptual framework to build consumer confidence and trust in markets and facilitate effective demand-side engagement. It explores the core preconditions that need to be present in order for consumers to effectively engage and procure products which best suit their needs. Remedies and interventions for businesses, regulators and policymakers to improve supports, protections and outcomes for consumers are outlined.