Submission to the Review of Retail Grocery Industry (Unit Pricing) Code of Conduct

CPRC strongly encouraged the Treasury to remake the unit pricing legislation to continue unit pricing beyond the sunset clause in October 2019. We noted recent behavioural evidence has found unit pricing increases consumers price sensitivity, reduces complexity of choice, and aids decision-making where discounting is used. Elsewhere new research has shown how changing the presentation of unit pricing can heighten consumers awareness of the unit pricing tool.