Over the last three decades Australian consumers have progressively shifted towards the digital economy for the consumption of products and services and the past two years have only accelerated this shift. Accessing our basic needs and wants online is now very much part of our daily narrative as the digital economy continues to offer convenience, choice and access that is unparalleled to our online experiences before. But are our protections and safeguards keeping pace for consumers to confidently reap the benefits of this evolving environment?
Our Digital Checkout report:
To truly enable a confident consumer experience with the Digital Checkout, we believe policy and regulations moving forward must aim to:
We’ve created journey maps to summarise the consumer journey across analogue and digital checkouts.