Research Report: A Day in the Life of Data

A Day in the Life of Data Research Report Cover

Led by CPRC Senior Research and Policy Officer, Brigid Richmond, the report presents the personal data extracted from consumers each day, often without their full knowledge, understanding, or consent.

A Day in the Life of Data highlights how technology enables online and offline tracking of consumers with greater precision, volume and velocity than ever before. From this data companies can infer everything from personality, health status, and political affiliations, through to even our mood.

Potential harms include manipulation, discrimination and exclusion, personal security risks, and consumer mistrust, along with unique risks for children who have now grown up in a connected world.

The report outlines several policy responses and business practices critical to ensuring that innovation and markets operate in line with community values and expectations.

Download the full report here.

Download the media release here.

Watch the webinar report launch here.

Download CPRC Senior Research and Policy Officer, Brigid Richmond’s webinar presentation here.


Research Areas
Consumer Policy Research Centre

The Home

Consumer Policy Research Centre

Living Online

Consumer Policy Research Centre

CPRC Annual Consumer Index

Consumer Policy Research Centre

Making Consumer Decisions Easier & Fairer

Consumer Policy Research Centre

When Things Go Wrong