December 01, 2023
Green claims are everywhere, even on social media. But how easy is it for consumers to tell the difference between a genuine environmental claim and a meaningless one? CPRC, in partnership with ADM+S, has analysed over 20,000 impressions of more than 8,000 Facebook ads with green claims.
Australians deserve protections that stop poor quality green claims being advertised. The onus needs to be put back on businesses to provide information that’s clear, consistent and comparable.
Our ideas for meaningful change include:
As current guidance and laws are being reviewed and reconsidered, there is an opportunity to test whether greenwashing practices in Australia will be adequately addressed.
CPRC welcomes the opportunity to work further on this issue with government, regulators, policy makers, academia and the community sector.
If you are in one the above groups and would like a one-on-one briefing for your organisation, contact our team today.
December 19, 2022
This report explores the volume and types of green claims consumers see across social and mainstream media, and packaging and promotional material. It seeks to understand what type of green claims influences consumers and how often consumers act on green claims. It also identifies factors that influence consumers trust of green claims and what happens if consumers find out a business has engaged in greenwashing.
June 08, 2022
Dark patterns steer the choices we make online in ways that benefit businesses but can leave consumers worse off.
October 31, 2023
Faulty cars are far too common and disrupt too many lives. This report delves deep into the repercussions of faulty cars on individuals' lives, examines the legal pathways available for those seeking remedies and explores the experience of First Nations people.