Businesses are using a range of vague and difficult terms in their privacy policies to describe how consumer data can be sold or used by others.
This joint CPRC and the UNSW Sydney report:
This report features insights from a nationally representative survey of n=1,000 Australians.
Only ‘personal information’ is defined in law, but it is limited in its scope. There are no standard definitions in Australia for the following terms:
were unfamiliar or didn’t understand ‘pseudonymised information’
were unfamiliar or didn’t understand ‘hashed email address’
were unfamiliar or didn’t understand ‘advertising ID’
More than 50% are unaware that pieces of information are used to single them out.
It can be as high as 70% of consumers who are unaware of terms such as ‘pseudonymised information’ that are used to single them out.
72% believe they have little to no control over the information collected by businesses with which they have no direct interaction.
71% believe they possess little to no control over businesses sharing their personal information with other entities.
This is a joint report with CPRC and UNSW Sydney.
Learn more about UNSW Sydney at UNSW.edu.au
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